Media Articles
During the course of the 1990s, the company received an abundance of media coverage and averaged a significant media impression every day--for each day--somewhere around the world. Whether from local, national, or international newspapers, magazines, TV and radio news, etc... This was prior to the current bombardment/overload of the digital internet, which certainly Excelsior-Henderson would be very active in. Statistically, the 1,000s of media impressions were favorable to the company, and some were less so. There was also--by some news outlets--a focus on the Hanlons which is expected. In any event, the Hanlons and Company were either mauled or praised as the news outlet determined. It was and remains a passionate story that some will continue to debate. The intent of this site is to not recapture all the various 3rd party journalist stories as they are a snapshot in time of their opinion, whereas the X-Riders of today can form their own.
A goal of the company was to have 100% name recognition in the motorcycle industry upon commencement of production, and the company achieved that worthy goal. Here is a snapshot of some articles, and if you desire to have more or a specific article, please forward via the Contact Us tab. There are so many it could fill a book.
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Article about Excelsior-Henderson Motorcycles in September 2010 by the premier business magazine, Twin City Business. In a four hour meeting the writer interviewed the founder, Dan Hanlon,
doing a look-back 17 years earlier from launching and building out the company. Keep in mind that when several hours of information is distilled down to a couple pages, the full flavor of the
conversation may not be entirely captured. NOTE: On the magazine cover Dan Hanlon's
name is mentioned along with a photo of Lady Gaga!
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Online story about the company and buying a Super X.
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Industrial Powder & Paint Magazine Article.
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Article from Wall Street Corporate Reporter.
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Great article on the test of the American X.
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Review of Riding The American Dream book by UK writer.
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Press release from Company on the 1999 Shareholder Meeting and funds raised for charity.
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Motorcycle Cruiser Magazine meets Dan Hanlon in Daytona. circa 2002.
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Read this New York Post online article about Guillaume Pollet in 2005, and then read pages 336, 358, 361, 363 in the
book Riding The American Dream, written 2 years previously. An interesting connection to the financing of EH in 1999 and the PIPE type of financing, that
caused the company some issues.
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Another review of the Riding The American Dream book by Joe Delmont, editor of Powersports Business Magazine.
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Online article by writer for the Wisconsin Technology Network at the University of Wisconsin, Madison.
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