Media Articles

During the course of the 1990s, the company received an abundance of media coverage and averaged a significant media impression every day--for each day--somewhere around the world. Whether from local, national, or international newspapers, magazines, TV and radio news, etc... This was prior to the current bombardment/overload of the digital internet, which certainly Excelsior-Henderson would be very active in.  Statistically, the 1,000s of media impressions were favorable to the company, and some were less so. There was also--by some news outlets--a focus on the Hanlons which is expected. In any event, the Hanlons and Company were either mauled or praised as the news outlet determined. It was and remains a passionate story that some will continue to debate. The intent of this site is to not recapture all the various 3rd party journalist stories as they are a snapshot in time of their opinion, whereas the X-Riders of today can form their own.

A goal of the company was to have 100% name recognition in the motorcycle industry upon commencement of production, and the company achieved that worthy goal. Here is a snapshot of some articles, and if you desire to have more or a specific article, please forward via the Contact Us tab. There are so many it could fill a book.



  1. Article about Excelsior-Henderson Motorcycles in September 2010 by the premier business magazine, Twin City Business. In a four hour meeting the writer interviewed the founder, Dan Hanlon, doing a look-back 17 years earlier from launching and building out the company. Keep in mind that when several hours of information is distilled down to a couple pages, the full flavor of the conversation may not be entirely captured. NOTE: On the magazine cover Dan Hanlon's name is mentioned along with a photo of Lady Gaga! Press FIREITUP  to load viewer...

  2. Online story about the company and buying a Super X. Press FIREITUP  to load viewer...

  3. Industrial Powder & Paint Magazine Article. Press FIREITUP  to load viewer...

  4. Article from Wall Street Corporate Reporter. Press FIREITUP  to load viewer...

  5. Great article on the test of the American X. Press FIREITUP  to load viewer...

  6. Review of Riding The American Dream book by UK writer. Press FIREITUP  to load viewer...

  7. Press release from Company on the 1999 Shareholder Meeting and funds raised for charity. Press FIREITUP  to load viewer...

  8. Motorcycle Cruiser Magazine meets Dan Hanlon in Daytona. circa 2002. Press FIREITUP  to load viewer...

  9. Read this New York Post online article about Guillaume Pollet in 2005, and then read pages 336, 358, 361, 363 in the book Riding The American Dream, written 2 years previously. An interesting connection to the financing of EH in 1999 and the PIPE type of financing, that caused the company some issues. Press FIREITUP  to load viewer...

  10. Another review of the Riding The American Dream book by Joe Delmont, editor of Powersports Business Magazine. Press FIREITUP  to load viewer...

  11. Online article by writer for the Wisconsin Technology Network at the University of Wisconsin, Madison. Press FIREITUP  to load viewer...