During the course of the 1990s, the company received an abundance of media coverage and averaged a significant media impression every day--for each day--somewhere around the world. Whether from local, national, or international newspapers, magazines, TV and radio news, etc... This was prior to the current bombardment/overload of the digital internet, which certainly Excelsior-Henderson would be very active in.  Statistically, the 1,000s of media impressions were favorable to the company, and some were less so. There was also--by some news outlets--a focus on the Hanlons which is expected. In any event, the Hanlons and Company were either mauled or praised as the news outlet determined. It was and remains a passionate story that some will continue to debate. The intent of this site is to not recapture all the various 3rd party journalist stories as they are a snapshot in time of their opinion, whereas the X-Riders of today can form their own.

A goal of the company was to have 100% name recognition in the motorcycle industry upon commencement of production, and the company achieved that worthy goal. Here is a snapshot of some articles, and if you desire to have more or a specific article, please forward via the Contact Us tab. There are so many it could fill a book.